It also drew comparisons to the video for вЂњPut the Needle on ItвЂќ (2002) by Dannii Minogue. It received mixed comments by media and critics but was praised by one reviewer as вЂњpure artworkвЂќ.

In the accompanying music video directed by Ray Kay, Cole wears various fashionable outfits and scenes featured different choreographed dance routines. The release was promoted around most of the world at a time when, ColeвЂ™s marriage to footballer Ashley Cole was breaking down. вЂњFight for This LoveвЂќ divided music critics some praised ColeвЂ™s vocals and the powerful production, noting that it had the potential to be a hit with the clubs while other critics criticised the sluggish verses and weak vocals. Its style and lyrics are different from that of previous songs released with Girls Aloud. She spoke of an instant connection to the message of the song as well as the noticeable synthy production. The song was offered to Cole in demo form, with male vocals. The up-tempo R&B-styled pop song, was written and produced by an American songwriting team consisting of Steve Kipner, Wayne Wilkins and Andre Merrit.

Initially, the song was released in the United Kingdom and Ireland as the lead single on 16 October 2009 by Fascination Records however, in 2010 it was also released in Europe as the albumвЂ™s second single through Universal Music. вЂњFight for This LoveвЂќ is a song by British recording artist Cheryl Cole, taken from her debut studio album, 3 Words.

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